The company's products are marketed in India and abroad under the "ALP" brand. In India, the company's sales are managed through 4 regional offices and 16 state- level distributors. This ensures that ALP products are available"off the shelf" through over 3000 different outlets.

International sales are handled by GTP Overseas Pvt. Ltd., an independent company exclusively involved in international trade.

GTP Overseas Pvt. Ltd. , exports the complete range of products manufactured by the Anand Nishikawa Co. Ltd., specially, for the Automotive Replacement Markets and the Building Industries abroad. Exports are to USA, South America, Middle East, Africa and uth East Asia.